![]() The primary purpose is to act as a medium for lovers of music, both performers and consumers, connecting the music that deserves to be heard with the consumer that wants to hear it.Įarly in the process, a record company’s A&R team will sift through playlists, blogs, submissions, emails and the deepest corners of the internet listening to music from unsigned musicians and acts on the fringes of mainstream recognition. It is only once you spend a day listening to 150 different tracks by 75different artists that you realise just how vast the distinction is between the good acts and the very bad ones.Īnd the most surprising of the A&R revelations is this: regardless of where an artist is from, or what genre they claim to be, 75% of all bands at any given time sound exactly the same. This is obviously due to the 3 or 4 year cycle of trends in indie music. 15 years ago, The Libertines and Franz Ferdinand introduced the nation to choppy, duelling guitar riffs, whilst the mid-noughties saw the dawn of Arctic Monkeys‘ “I’m-a-lad-from-down-the-pub” indie-rock. ![]() This came fresh off the back of Coasts‘ brand of epic indie-pop, with the garnish or arena-ready tunes, but no actual songs, and the list goes on… Recently, the nation has witnessed the age of T he 1975‘s synth-led bands, who sound like popstars, but dress like rockstars. It is during the tail periods of these phases, where the acts that lack pioneering spirit adopt a sound that is popular at the time of their band’s formation- rather than producing a sound that could be considered original or worthy of attention by the time the group garners any type of spotlight. It is because of this high-density of ‘musical traffic’ that circulates online nowadays, that it is necessary for a label to scout out the worthy, original acts, and offer them the platform that they deserve- as well as delivering these special artists to the ears of music lovers who may not otherwise find them.Īlthough many acts find a level of success online, without a team of staff- a record company offers a level of objectivity that an artist will never find by performing to a group of friends in their kitchen.Įvery artist thinks that their songs are up there with Stairway To Heaven, but that’s because they created the songs- they understand every subtle metaphor and every morsel of context that has contributed to the conception of the final compositions. ![]() A label, like the hypothetical consumer, will evaluate a song on face value and offer feedback accordingly. Once an artist reaches a stage where they have the opportunity to be signed, the offer that a record company can put on the table is infinite in its variations with promotional deals, publishing deals, studio time, tour assistance, distribution and many other topics up for discussion. It is upon reviewing these contract offers, that it is evident how much a record label could do for it’s acts. ![]()
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